It will be a long, tedious war but Forrester Research is convinced that the Sony-led Blu-ray format will succeed in replacing DVD as the next-generation disc. The irony, however, is that by the time consumers are ready to switch digital media may be far more important than physical media.

Independent technology and market research company Forrester Research has predicted victory for Blu-ray in the next-generation DVD format wars. Unfortunately for consumers, however, the firm believes that the battle will not end that quickly.

Find out why Forrester Research thinks that Blu-ray will win in the HD DVD vs Blu-ray war at http://www.businessweek.com/innovate/content/oct2005/id20051021_469296.htm.